Made for: Swiss Dot Pictures
Type: Campaign Design
This project is a campaign to promote a documentary series named: Men of Type. The documentary is about typographic design, classic typefaces and the stories of the men who designed them. The concept behind this campaign is to inspire viewers about type design; to show the beauty, ubiquity of type, and how they influence and affect our daily life. The campaign includes: a school of art entrance poster, bus stop billboard, street billboard, social media advertising and e-mail campaign.