Waterfront Seattle is an existing and ongoing project led by the City of Seattle’s Office of the Waterfront. The new proposed logo and corporate identity needed to attract people of all backgrounds and ages. They also needed to have the ability to adapt overtime, legible, easy to remember, clean and friendly.

I designed the new corporate identity for Waterfront Seattle that included: a logo, a flag, a business card, a letterhead, an envelop, shopping bags, buttons, a notebook, and signage.