As part of a proposed advertising campaign for a Bell & Ross watch, the WW1-92 Military, I designed a magazine advert and an in-door poster for the brand. This advertisement is a complete design work from concept, photography to layout. The concept was to design a minimalist layout where the product is the highlight. I took the photograph using a low- key photography technique which makes the watch the focal point while the surrounding elements remain subtle. This advertising campaign targeted mature men, business professionals and the urban demographic group.